Strategy · Identity · Design systems
Make the company
look like the work.
Brand strategy, identity, and design systems for B2B companies—one coherent system from pitch deck to product, built with human direction and AI-accelerated production.
The proposition
Buyers research you before they ever reply.
Your company already has a reputation—in inboxes, on procurement shortlists, in the tabs your buyers open before a first call. We turn it into a deliberate system: a position worth repeating, an identity that carries it, and the design system that keeps every surface saying the same thing.
Our approach
Humans direct.
AI accelerates.
That's the operating model behind everything on this site. Position, voice, and every visual call are made by senior human direction—taste doesn't scale, so we don't automate it. Everything around those decisions runs on AI: exploration, variation, production, and applying the system across every surface. You get the craft of a studio and the calendar of a sprint—full identity systems in weeks, not quarters.
One coherent identity
Strategy before design.
A system before assets.
Position
Audience, promise, proof, and voice—decided before anything is drawn. The argument your sales team can actually repeat.
Identify
Wordmark, color, type, and image direction built around your position—not borrowed from this year’s landing pages.
Systematize
Design tokens, component libraries, templates, and guidelines—so the brand survives contact with every team that uses it.
Launch
Website, sales collateral, pitch materials, and the launch plan—shipped, not handed over as a PDF.
The deliverable
Systems, not just artwork.
Every engagement ends in working material—the identity applied, the templates live, the rules written down. AI accelerates the production; every decision still passes through a human point of view.
- Brand strategy and messaging platform
- Identity: mark, color, type, imagery
- Design tokens and component library
- Sales, pitch, and campaign templates
- Guidelines your teams actually read
The process
From position
to every surface.
The working method
Decided at the table.
Shipped as a system.
Selected work
Ventures we branded
from zero.
Experience Plus studio ventures, each taken from a blank page to a full system—position, identity, product surfaces, and campaign. These are in-house projects, not paid client engagements—shown as representative of the work we do for clients. The frames below are AI-directed concept art from each brand’s world.
Synergy
AI video creationIn-house project · unpaidDirect it with words—an overwhelmed creator’s gray timeline floods with color.
An AI video-creation venture taken from vortex mark to shipped product site. The system runs dark with a spectrum flood—the moment gray work becomes finished film—and carries through the app, campaign frames, and an early-release funnel.
Community
Civic safetyIn-house project · unpaidCoordination when it counts—calm competence over panic, mapped in light.
A safety platform for the moment everything depends on staying calm. The identity maps connection—a mesh of light over the city—applied across the coordination app, field materials, and a neighborhood-facing campaign.
Retailor
Retail AIIn-house project · unpaidSee it, have it—the street becomes a searchable storefront.
AI shopping that starts with a glance: spot a look, search it with your eyes. Golden-hour warmth over a cobalt accent, a shoppable-feed UI, and retail materials built around the moment of noticing.
Aspire
InvestmentsIn-house project · unpaidA new era of investing—a skyline of light converging into one calm chart.
An investments platform drawn as light: threads arcing from the skyline into one rising line. The system spans app UI, private-banking print, and an identity that reads patient rather than loud.
Serenity
WellnessIn-house project · unpaidBreathe first—an AI meditation app, a web flow, and a physical starter kit.
An AI-personalized meditation practice with a physical starter kit. Linen, sage, and dawn light; a breathing circle as the product’s heartbeat; packaging and stationery that feel like the practice itself.
Ways to work together
Start with position.
Scale with a system.
Every engagement starts with a discovery call and a written proposal—scope and pricing confirmed before work begins.
Find your position
Position
From $7,500- Positioning workshop
- Messaging platform
- Voice and naming direction
- Competitive landscape
- Creative brief for what’s next
Build the full system
Identity
From $24,000- Everything in Position
- Full visual identity
- Design tokens + component library
- Website hero system
- Sales and pitch templates
- Guidelines, shipped live
Stay coherent
Partner
Custom quarterly- Quarterly creative direction
- Campaign and launch support
- New surfaces, same system
- Design system stewardship
- Performance review
Experience Plus
The studio behind the system.
We’re the team behind Experience Plus, and Brand is our B2B studio—strategy, identity, and design systems under one direction, built the way we build our own products. And when a founder or executive needs a personal brand, our sibling studio Lilikoi does for people what we do for companies.
